Reinforcing its pivotal role in supporting Indonesia’s burgeoning food & beverage, tourism, and hotel industries. Since its inception, FHTB has exemplified and continues to embody the spirit of economic and entrepreneurial possibility for domestic and international suppliers looking to cater to the growing needs and discerning tastes of club, hotel, and restaurant owners, purchasing managers, tour operators, distributors, retailers, and wholesalers.

FHTB has consistently demonstrated its lasting impact and ability to expand business opportunities within the hospitality and food & beverage industries. This year, the event spans three days, showcasing an impressive array of exclusive products and services, including the most decadent food and beverages, food service equipment, hospitality supplies, coffee, wine and spirits, retail goods, and packaging solutions.

As the leading biennial international trade event, FHTB serves as a premier platform for connecting and networking among exhibitors and buyers from the region’s top resorts, hotel chains, restaurants, and importers. It provides an unrivaled entry point into East Indonesia’s thriving and lucrative market, continuing to accelerate sustainable business growth and enhancing the global standing of these sectors. This is particularly crucial as Indonesia aims to achieve its Industry 4.0 goals by 2030.

The Food & Beverage sector in Indonesia is poised for significant growth, with revenue expected to increase at an annual growth rate (CAGR 2021-2025) of 10.79%. This growth trajectory is projected to result in a market volume of US$4.346 billion by 2025. Furthermore, the tourism sector, vital to the region’s economy, saw a substantial increase in international visitor arrivals, reaching 11.68 million in 2023, a remarkable 98.30% increase from the previous year. Bali alone accounted for 5.25 million of these visitors, representing over 44% of the total international visitor arrivals, underscoring the importance of such trade events in supporting and sustaining this growth.

FHTB’s role in facilitating business and fostering innovation is more critical than ever as it helps participants navigate the evolving market dynamics, meet new partners, and leverage emerging opportunities. As Indonesia’s hospitality and food & beverage industries continue to shine globally, FHTB remains a cornerstone event driving progress and prosperity in East Indonesia.