Global restaurant chains, plant-based market leaders and health and sustainability benefits to drive long-term adoption of alternative food options
New York, August 11, 2021 – The plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020, according to a new report by Bloomberg Intelligence (BI). The report Plant-Based Foods Poised for Explosive Growth identifies growth expectations for the plant-based foods market through 2030, as global animal and dairy protein demand is poised to reach $1.2 trillion by then.
According to the new report, industry giants including Beyond Meat, Impossible Foods and Oatly are driving an increase in plant-based food options as they partner with restaurants and major chains. More traditional and established competitors, like Kellogg and Nestlé, are looking to gain an edge by ramping up their distribution of plant-based products and producing promotional campaigns that showcase their variety of options. As consumers become familiarized with plant-based products and initiatives, BI foresees an evolution in consumer habits over the next decade.
Jennifer Bartashus, senior consumer staples analyst at Bloomberg Intelligence said: “Food-related consumer habits often come and go as fads, but plant-based alternatives are here to stay – and grow. The expanding set of product options in the plant-based industry is contributing to plant alternatives becoming a long-term option for consumers around the world. If sales and penetration for meat and dairy alternatives continue to grow, our scenario analysis suggests that the plant-based food industry has the potential to become ingrained as a viable option in supermarkets and restaurants alike. Meat and dairy alternatives could even obtain 5% and 10% of their respective global market shares in the next decade.”
